Online Tools are Essential for Internet Marketing

In order to get the desired results from your website you need online tools to track the visitors to your site, especially, if the clicks are not producing sales. You need to know what is wrong. Possibly, your site is not properly designed or is difficult to navigate, which does not bring enough hits on your site. May be your copy writing is not compelling enough to captivate the attention of the visitors. Perhaps, they see only the homepage without bothering to browse through the rest of your site where the real substance is. The fact is that you will never know what is wrong with your site without the necessary tools that help you track the visitors to your site and find out what they are doing or not doing and why.

By far the most outstanding feature of Internet marketing is its ability to gather valuable information. It surpasses all the other innovative qualities of Internet marketing, such as its ability to provide access to the largest consumer market ever known in history, or its capacity to capture niche markets like never before.

The Internet, after all, is the golden child of the Information Age. If you advertise via print or even television, the most you can gather is how many people actually had the opportunity to see your ad. You cannot really be sure that they saw your ad, you just know that the television was on the right channel when it aired or that people bought the publication that it was displayed. You may be able to find out when people buy your products or services that they learned about you through an ad you placed on television or in a magazine, but you never really know what about that ad worked, or did not.

There are tools on the internet that can give you feedback about every hit on your website. For example, where each visitor went and which pages he/she accessed. You can also get details of the other websites they accessed. Once you have this information regarding the surfing habits and interests of your visitors, you can easily fine tune your advertising strategy at a nominal cost (if any). Conversely, an ad placed in a newspaper or aired on television cannot be changed in this way. You just have to keep your fingers crossed that the ad works and it translates into increased sales.

The force that drives the internet is information and this is what makes advertising through this medium so potent. When you set up a website, take advantage of all the software and tools available and make your website as attractive to potential customers as possible. Tracking software is a must so make sure you have it. With the immense reach of the internet, its tracking capabilities and all the online tools available, your advertising strategy is likely to pay off handsomely.

Desmond Mantor is the Marketing Manager of Have Traffic which offers highly qualified traffic for commercial websites. Have Traffic's unique system of pre-qualifying visitors has proven, in independent tests, more effective than pay per click traffic.