Advertising by Recommendation

Word of mouth marketing is probably the earliest form of marketing to exist. Long before even the days of money, people knew who to go to get the supplies or items that they needed. There were no television or radio or mail systems for marketing. People found what they needed through word of mouth. People advertised what they had through word of mouth. It was a very primitive but very successful method of
marketing and it still exists today.

Word of Mouth Made Easy

Influencing word of mouth can seem like a daunting task, particularly in today's technologically advanced world. Having said this, the benefits from word of mouth are considerable and with a little bit of time and effort your company could generate considerable sales with this method.

If a customer has a good experience with your company and your product, it is likely that they will tell their
friends, family and colleagues. This type of positive feedback is proven to be much more effective than many
other forms of traditional marketing such as flyers or TV adverts.

Encouraging people to talk about your product can be both easy and difficult. Certain products are automatically talked about as they are new and innovative, others will need a little more encouragement.

A great way to kick start conversations is to do something that generates a great deal of publicity such as a
community event or charitable donation. Such events will automatically get people talking.

Getting People to Talk More

One excellent tip for when it comes to word of mouth marketing is that honesty always works to your advantage. When you prove to your customers that you are honest and no one is out to scam them, they will spread that positive message to other people.

You should also remember that often simpler is better. And you should never make claim that you can not back up. Lastly, you should also treat your customers kindly and with respect. They will enjoy the experience and then go on to tell other people and you and your company.

Scott F. Geld is the Head Supervisor of Marketing Blaster, a pay-per-click traffic source that continually beats the major search engines in ROI and Conversion Ratios.